Max is a Senior Partner at Farrells, internationally renowned architects with offices in London, Hong Kong and Shanghai, where he has led on high profile projects including Earls Court, Old Oak Common and Royal Albert Dock as well as proposals for low cost, lifting bridges in East London and 21st Century mansion blocks as affordable housing. He is an expert in public affairs and urban planning, having previously been Community & Regeneration Leader at ERS the world’s leading provider of electoral services. At Farrells, Max’s expertise lies in establishing feasibility for major projects then bringing together investors and local authorities to make them happen as he has done at Castle Green with proposals for 15,000 homes and 8,000 jobs by tunnelling the A13 and with proposals to bring Formula One to the Royal Docks. Max was Project Leader for the Farrell Review, commissioned by the UK Government, which made sixty recommendations spanning education, outreach and skills; design quality; cultural heritage; economic benefits and architecture policy many of which have been implemented. He is Chair of the Civic Voice Design Awards (the only awards nominated by communities) and a judge for “Making Places” National Schools Competition and Architects Journal AJ100 awards. He is on the Steering Group for the National Park City Campaign; London First’s ‘London Plan Working Group’ and the Place Alliance. He recently presented “10 propositions for Planning in London” to the APPG for London’s Planning and the Built Environment which has been featured in Planning in London magazine.